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Hosting your blog on blog.startup.com is also broken, because you derive no SEO benefit from it.

It's more likely that you drive traffic from SEO than from Tumblr 'reblogs'.

Hence, you shouldn't even use tumblr for your main corporate blog.

This is completely false. SEO benefit to subdomains absolutely applies to the root domain. Google's algorithm has changed a bit since 2005.

And beside that, traffic to your blog is valuable too.

Is this 100%? I need to do some crap for RSA next week and I'd strongly prefer to throw it on another host with a subdomain vs. some redirect magic, but would like maximal SEO value.

Sub directories are still considered best for maximal SEO value. [1]

[1]: http://www.seomoz.org/q/blog-on-subdomain-vs-subdirectory-be...

>> Hosting your blog on blog.startup.com is also broken, because you derive no SEO benefit from it.

Any chance you could clarify this?

That's no longer the case.

https://www.youtube.com/watch?&v=_MswMYk05tk

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