Have a physical address on your web site

> However buried in the contact section or in fine print at the bottom of the screen, the address tells buyers that you are real.

Amazon.com is real, but for most people, their physical address isn't a matter of interest. They're a virtual store much more than a physical one.

> Even it is a post office box or executive suite, at least people can have confidence that you exist in some place beyond the cloud.

Should I stop using Google because I don't see a physical address on their home page? The reliability of a modern business isn't realistically gauged by the existence of a physical address.