This. Google is the perfect example of a company that runs primarily on Google products (GMail, Docs, etc) and even devs don't use their laptops for more than just ssh, remote desktop, and their browser (at least, in theory, they shouldn't need to). Plenty of companies that are in similar situations will find that the Chromebook Pixel is the perfect device for a lot of their employees.
That said, the Pixel is still a niche device and I don't think Google is expecting it to be more than that. There wasn't even any hype leading up to this announcement, just a simple blog post. That's not the type of thing you do if you are announcing, what you think is, a game changing device.