No it's not.If you had some environmental consciousness you would understand that plastic bags are very bad for the environment. The average life of a plastic bag is no more than 20 minutes and takes decades (if not centuries) to decompose. And 3¢ is a joke. It should definitely be higher. I say 1$ would be perfect because then people will buy reusable bags instead. See this link : http://www.reusethisbag.com/25-reasons-to-go-reusable.asp