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Nice to see a fashion startup targeted for men, who sometimes get overlooked in the fashion stakes.

Some of the website needs a bit of work, the sold out indicator and text, and the purchase button, all feel a bit off. Slightly cheap and naff if I'm being honest.

However, great concept, great idea, I've signed up and I'm looking forward to seeing what you do with it over the coming months.

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Thanks! Is there an example of something similar you have seen out there that works (wrt to the indicator, purchase button)? Also we are right now A/B testing with the progress bar colors / buttons (Red, Green, Blue and Black).

Mostly it's rendering, I'm not at a machine at the moment but Ill screenshot why it looked off for me. I'd recommend working on your font choice as well, are you pulling them from somewhere?

Thanks Nick. I'm going to shoot you an email and take this off-thread ... and for the feedback - PS: for your time, more than happy to customize any of the collections for you (on us of course!)

As a side note, which might be better taken to email, where are you getting your garments made? My dad is a tailor so I'm super fussy about quality, so you might want a backup on the website about quality levels.

If you want to chat that privately nick@nicholassmith.me.uk is cool.

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