As a hardware company, they're playing with human real estate. They've already got us locked in our desks and on the go with our phones, but now they're trying to add yet another level of convenience with the watch.
As a hardware company, they're playing with human real estate. They've already got us locked in our desks and on the go with our phones, but now they're trying to add yet another level of convenience with the watch.
Also, Pebble's "massive success" with whom? The only people who know about it seem to be those who hang about on tech blogs and forums and crowd sourcing sites. It hasn't crossed the chasm.
Apple's key strength has always been, from Apple II to iPhone, crossing the chasm to put a tech category into the hands of normals.
Pebble sold $10 million of units via Kickstarter. Mainstream or not, I'd consider that a mild form of success at the least.
And Apple has been able to do that, but their technology/APIs are already being used by third-party companies for similar purposes, so in this case, it seems like they're playing catch-up, at least ideologically.