This was totally obvious to me when I reviewed the product page for the "business in a box":

My first thought was, hmm... no iPad.

Then I thought: "Zero information on the system, apps, features etc that this would offer"

I see a retail cashiers pedestal in a box and nothing more. Also, that receipt printer is $200?!?!?

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A long time ago I wrote here on HN that I thought Square could kill if they really did offer "A business in a box" - but I was specifically talking about all the applications and features of an app that would allow one to run a business and would tie in everything associated with that [Sales, inventory, supply chain, vendor mgmt, financials, etc..etc.. etc...]

This offering looks really weak. Further, given the formfactor of the square reader - the "custom" designed ipad stand looks severely lacking; namely: I would have included a more robust card swiping shroud over the read to make it more sturdy and last longer.

This product appears to only serve to make people feel as though they are Playing Business because they have the cashier stand. This does nothing to actually enable your business/business processes.