I don't think it means anything in English. But maybe writers (your target market) find names with non-obvious or hidden meanings appealing? Ask them, not us.
Wow, that was rude =p... I'm pretty sure there are lots of writers (technical, fiction, etc) here on HN. I already bought some books of writers I've met here. But thanks anyway.
Sorry, I don't mean to be rude. But I think you will get more useful feedback if you ask your question in a forum that is primarily for writers, rather than in a forum that is primarily for IT/business people. (Unless your site is aimed at IT/business writers?)