The Extraordinary Science of Addictive Junk Food

It starts off with an anecdote about how greed torpedoed the meeting of industry leaders to deal with the health issues presented by their products. From the article, an extraordinary admission by one of the would-be reformers:

> Mudd then did the unthinkable. He drew a connection to the last thing in the world the C.E.O.’s wanted linked to their products: cigarettes.