Do you think this is the first car to be built from the "ground up" in the last 50 years?
Supply chains have been squeezed and simplified for the last several decades. It's not uncommon for all automakers to meet with suppliers and work with them to offset R&D costs and outsource the design and manufacture of various components.
The kitting of pieces isn't new either. One example of this is the Dodge Viper. It's been ~12 years since I was close to the process, but something like 80% of the Viper was built by various suppliers. Those suppliers shipped the pieces to Dodge for final assembly, but the Viper factor was little more than a dozen guys with air ratchets. Yes, I'm exaggerating slightly, but not by much.
And I still have not seen anything that says Tata makes even $1 in profit off that $2500 car. This project seems about as realistic that the $10 "laptop" people were talking about coming out of India also.