The Alchian-Allen Theorem
azmytheconomics.wordpress.com
azmytheconomics.wordpress.com
Alchain-Allen being true in most or every model of economics (as the Church-Turing thesis [1] is true in most models of computation), or being always true in reality, is a much more debatable question.
Real demand curves can be mighty pathological, for example, you can have D'(P) > 0 [2] if the good in question is something people buy to show off their wealth, and so actually like it to be more expensive.
[1] http://en.wikipedia.org/wiki/Church_Turing_Thesis
[2] Economists like to put demand on the horizontal axis and price on the vertical axis. That convention is insane, so I ignore it when I can.
If the independent variable is price, then your thought process will be: "If the price is $100, then there will be 1000 buyers. If the price is $150, then there will be 700 customers." It's easy to think about things that way.
If the independent variable is demand, then your thought process will be: "If there are 1000 people buying the product, it must cost $100. If there are 700 buyers, then it must cost $150." It seems counterintuitive to think in this way.
[1] Except in economics, of course!
"In the middle ages, people had to travel long distances to view concerts, which were performed by live musicians. Thus, the fixed costs of consumption were very high. If you bothered to pay a huge amount of money and time, you might as well view a long complex opera or symphony. On the flip side, when fixed costs are as low as a Google search, people prefer short YouTube videos of cats doing cute things. Don’t think that this means that the quality of culture has gone down."
By that logic, more people could be watching opera videos on YouTube if they cared, since the opportunity cost is the same.
I'm inclined to believe the fact most people prefer cat videos is not because of availability, but because most people are mundane.
Like, say you may derive more enjoyment from reading novels than Hacker News comments, but when you sit down to quickly eat breakfast you peruse Hacker News, even though great many high quality novels are also one click away.
The original analogy compared with the cost of watching an opera on the middle ages, but I get your point: people perceive the value of consuming copious amounts of mundane content to be greater than the reward to be gained from a single, more elaborate content.
Interesting. Would you say it's a race to the bottom of time and mental effort then? Cultural production and consumption is limited by the second law of thermodynamics? That sounds pretty hopeless.
My point about the middle ages was that at that time, the fixed cost for all media consumption was high, so no one even considered short videos (preformances?). Now, when fixed costs are lower, you see a dramatically different pattern of consumption.
High cost/high benefit media is still around - just think about a long running tv show like Lost or Game of Thrones, where the audience is expected to put a ton of mental effort into the show. So I don't worry about a race to the bottom.
Is there a concrete example of "reasonable" demand functions under which a fixed increase leads to an absolute increase of the higher-quality good?