Reader’s Digest Is Bankrupt as Iconic Publisher Falters
bloomberg.com
bloomberg.com
"RDA Holding Co., publisher of the 91-year-old Reader’s Digest magazine, filed for bankruptcy to cut $465 million in debt and focus on North American operations as consumers shift from print to electronic media."
The dot-com boom foresaw this sort of event, as it was clear even in the 1990's that online media would eventually displace more expensive and non-interactive paper media.
What other dominant brands in our current world are due for eventual bankruptcy?