Take JavaScript, remove all the wonky stuff, and now you've got Lua. Then ask yourself, why has JavaScript become popular outside the browser?
A large part is obviously that JavaScript is now well known and many developers have been exposed to it, but also because a minimal prototype language with first class functions is often all you need or want, just like Lua. (I assume this has been realized after exposure to JavaScript, or maybe I'm giving JS devs too much credit and they're not fans of minimal and clean languages.)