A magic JS-based bytecode that's usable in all browsers immediately isn't useful if it isn't fast. Which it isn't, because it's a JS-based bytecode executing under existing JS engines.
So now we have apps that perform incredibly poorly when run on a browser without "asm.js" support, and a rather ridiculous bytecode format that will have to be parsed natively to run reasonably quickly, with a fair bit more complexity for every layer in the development and runtime stack because they insist on keeping it as valid JS syntax.