May be because of this incident, future reviewers or journalists will need to be more thoughtful with what they write (esp tech stuff, where logging data is possible). Everyone knows how social media changes the landscape, but this really blew up - everyone I know is talking about it and Tesla and electric cars isn't anything new.

I agree it's not a good idea for a startup to be as combative as Tesla. But in this case, I think Musk did good for Tesla - ie: Even CNN is riding the wave.