I never claimed that narcissism like in the video is prevalent… nor did I claim that it isn't. What I said was "This video is from a wholly narcissistic viewpoint."
I didn't say THIS company was disregarding ethics. I made no judgment other than "this is narcissistic" and (in that twitter conversation you extracted) "This video isn't guy-focused, it's narcissist-focused. If I was a guy, I'd find Couple's apparent opinion of me insulting."
The tweet you excerpted was from from a separate, subsequent conversation:
DANIEL: I meant my original tweet slightly in jest: Could a company potentially be OK with their sexist video if it got them results?
ME: well no point in asking THAT, since avg corporate ethics is clear for all to see. :) q: do they KNOW what they're doing?
You COULD rebut the idea that the average corporation will gladly use sexism to sell things, but it would be a waste of your breath.
My question: "Do they KNOW what they're doing? Do they SEE what they're portraying with their video? Do they know what narcissism is?" is a useful one, on the other hand.
You said:
> If most women aren't like this, who's the company's marketing aimed at? A tiny minority?
Tautology. "It must work, or else why would they do it?" This is not a safe assumption. See again my useful question above.