Open Graph for Email

What we do is actually inject scripts into emails to parse information in them.

We've built a bunch or scripts for social networks and retailers like ebay and amazon, but that doesn't really scale. Writing these custom script is time consuming.

So we thought, hey wouldn't it be great if the publishers of the emails annotated their messages with open graph tags (just as they already do with their websites) and that's how the idea. And we just parse those our using some simple javascript (https://github.com/birdseyemail/open-graph-protocol)

It's a bit of a chicken vs. the egg problem. We're hoping other email providers will adopt Open Graph in email so that publishers will have a reason to annotate their content.

And in the end the main motivation is that it's a great thing for consumers to have actions associated with emails. Imagine how much time you would save if you could "add to wishlist" your Groupon email just as easy as archiving it.