Marketing experience from a first time cofounder with a technical background.
Since then a lot of happened, we've discovered some interesting things.
A little bit of context: we launched our app on iOS and windows phone, and we’ve got 20 times more downloads on windows phone although most of our effort (especially design wise) was done on iOS.
Most windows phone news sites were responding and replied and some wrote about us. iOS news sites, not so much, some asked for money, others didn’t reply and while going through their content we noticed most only talked about apps that already raised funds or apps that were built by “already known” founders.
“Free app of the day” – (or burst campaign apps) costs a minimum of around 5000 $ for free apps.
We’re really proud of the quality/ design of our app, we still have a lot to do! (We’re in Nice, France yes we have the beach! But we don’t have all the startups around ;))
We’ve read a bunch of “How to market your app with no funds” stuff but they seem really out of date (when I say out of date I mean 2/3 years ago when there was enough room for everyone)
We’re not looking for the easy recipe, shortcut way out, we know it’s supposed to be hard!
Apart from that we’re really happy we launched our windows phone app at the same time as the iOS app, we were on the top/featured app list for a while and windows phone users invited their iOS friends.
So basically lesson learned is: no marketing budget build for windows phone then iOS/Android… have a budget build for iOS/Android.
We’re open to anything you have to say about the subject, specially feedback and advice on how to get our iOS app known!
Best Regards, Rod H. Co-founder Kwixer ( https://www.kwixer.com )