I'd like to use the web my way, thank you very much Quora
hanselman.com
hanselman.com
I'm one of them. Quora has now spent several years training me to be bummed out every time I click on a link to their site. Every time it happens, I dislike them more, and become more resistant to creating an account. I now think of it as a site for other people, who are willing to put up with the stuff they do. I'm pleased to find there are others like me.
I like Adam, but I wish he'd stop doing this.
When I click on a Quora link inside FB app or whatever, it takes me to iTunes to re-download the Quora app. Or, I click in Twitter, and it doesn't have my credentials, so same problem as you.
It also keeps me from posting links to Quora content anywhere else.
I became so enraged over this that I decided to install the "Personal Blocklist (by Google)" Chrome plugin and then added quora.com to the blocklist just so that I wouldn't see them in results when I searched for things on Google.
Like you, they've trained me to never want to contribute to their site, and to never, ever want to consume the content they provide.
https://chrome.google.com/webstore/detail/block-quora-login-...
254 users and growing, quick hack is to add ?ref=fb
Is there some browser or extension that's accidentally filtering this when you copy/paste a link?
Yup, it was them: http://nakedsecurity.sophos.com/2012/08/09/creepy-quora-erod...
This more than cluelessness, it's the same sort of low-grade sociopathy that underlies Facebook's shifting non-privacy policies.
"Bummed". Yeah that really describes it perfectly. Especially with how immaculately their digest emails are constructed, to be hit with that asinine wall is a straight-up bummer, and stops me dead in my tracks.
But still, I click an email link and am automatically logged in, but they still insist on me downloading the fucking app! Thankfully in chrome on android I just click "request desktop site" and all that nonsense goes away.
I believe they're simply optimizing the wrong variables. It has certainly driven me away. I use the google personal block list, and Quora was among the first sites to go on it.
1. Third party statistics sites like Alexa and Compete are horribly untrustworthy indicators of reality.
2. Growing traffic isn't the best way to foster a community. I believe pg has written about this a few times, with regards to communities in general and HN.
I think the Quora community is amazing. It's very populous and the quality of answers is generally on par or better than specialty interest sites/forums from a wide range of topics, all in one place. Of course, it has its strengths and its weaknesses - for example, a strength would definitely be reading an answer from an actual CIA [something] analyst, former Foreign Service Officer, doctor, etc. on a relevant question, but it falls behind in areas like technology IMO.
The site is annoying and I hate a lot about the community (surprise, it turns out "mature adults" can use shitty memes just as much as the teens everyone blames for them on reddit), but I think they've done a great job at fostering the kind of community they want so far. If anything, it's being threatened by the pressure of growing.
They're always wrong. But, from what I can tell, they're usually wrong in ways that are still usefully predictive. If you compare two sites at Alexa.com, and there is a vast difference in popularity (as is the case between Quora and StackOverflow), you can probably assume StackOverflow is bigger and growing faster...even if you can't be sure how big the difference is. I wouldn't want to make business decisions on it, but it's good enough for me to feel comfortable making snarky comments about Quora.
"2. Growing traffic isn't the best way to foster a community. I believe pg has written about this a few times, with regards to communities in general and HN."
But, it is the way to justify $61 million of investment. HN doesn't have to ring the cash register. Quora does, at some point.
Anyway, I find Quora annoying. The community may be awesome, but I don't believe the curators of that community are deserving of my attention or my contribution to their walled garden.
That said, as tools for relative comparisons they're quite useful, as long as you put a sufficiently large gray area around the results (50% or so). That way you can compare sites in magnitude without getting bogged down over whether a site at rank 1200 is larger than a site at rank 1201, the difference is small enough to be meaningless.
The final way in which you can use them is to use their time series to determine a trend. And that's where both are very useful, because assuming their sampling method is the same over time and assuming that there is some significant relationship between all the traffic you're interested in and the portion sampled the trend will be quite strongly reflective of what is actually happening. So growth, stagnation and decline can be determined with some accuracy (you still have to do some smoothing out but on 'max' with Alexa and a site that's a couple of years old the trend will be clearly visible).
Alexa and Compete are bad sources.
Other third party sources like Quantcast, comScore, Nielsen, etc, do a better job of measurement, especially if they've been beaconed. You will never get complete agreement because of variations in implementation. A site's own "internal" analytics, like Google Analytics or Omniture, will never quite agree either.
Third party data is still ordinally and directionally correct most of the time. Google Trends and Quantcast both show a general trend upward, but it's not hypergrowth. What isn't mesaured here is engagement, and that's a much more interesting metric for Quora.
[1] http://www.google.com/trends/explore#q=quora [2] http://www.quantcast.com/quora.com
Doesn't work so well on mobiles though.
The "privacy" of a service can affect people's answer if it is that, private. But Quora is not a super exclusive club: anyone who's willing to spend some time signing up, and who's willing to risk having his posts revealed to his facebook friends because of a new "feature" can get into this club...
So I ask again, what peace of mind does it bring you to know that your answers are behind Quora's walls?
Giving a service attention and eyeballs in this day and age is like giving them money. It's actually worse, because you're the product and so they don't treat you like you're the customer. Even if they don't get money from you, even if you're using AdBlock, even if you are totally immune to advertising or any other means of indirect monetization, they might get something from your friends, which is why Quora is insisting on logging in with your Facebook account and showing your activity to your friends. And even if you don't log in with your Facebook account by bypassing their wall, you might send links to your friends at some point. So the mere act of giving them eyeballs is helping them grow and is encouraging them (and others) to use the same tactics.
What I do is that I simply don't use Quora or any service or website that doesn't treat me well. Quora does have some interesting content in there, but it isn't valuable enough for me to do any sacrifice. Even if it's a free service, I'm not putting up with free services that don't respect me. If companies need to monetize and provide value worth paying, all they need to do is ask for it, as I've got money to spend on valuable things.
Otherwise I would rather focus my attention on things and products that actually deserve it.
On Quora most of the questions are reasonably good, most of the names are real, and some of the answers are brilliant.
Quora has let us eat at their house for years and now all they're asking is we take off our shoes before entering. Let's not forget, we're in their house!
As an entrepreneur, how will we ever convince users to actually pay for products when the mob and pitch forks come out when they ask us to sign up?
We are so entitled it's sad. Really hope Quora doesn't bow down here. They aren't asking for your first-born. If you wanna be a member of their community, then be a member. Nothing unfair about that.
The irony is I have an account... linked to my Facebook profile. But I can't log in with that from work. There may or may not be a way around this (perhaps a new account or linking my account to an email login), but I'm so irritated by their antagonistic approach that when I see the wall appear I just close the browser tab.
It's now gotten to a point where I don't even bother using Quora from home because I so strongly disagree with their policy.
Quora is a business as much as it is a consumer facing service with a strong mission to uphold. But the reality is, if Quora didn't keep its numbers out of the red and into the black by doing "annoying things" like forcing app downloads or account creation, then they would run out of capital and cease to exist. So, take your pick. Or better yet, just stop complaining.
Also, their mobile website isn't fully functional or in some cases usable. I beta test it, and it's riddled with bugs and missing features. Frankly, a lot of services today are skipping mobile web all together, and focusing on driving app downloads to provide a richer experience.
Bottom line: Services valuable to end users are also running a businesses. We must learn to give and take.
Anyway, you're forgetting something important: We're completely entitled to not use a sucky service and blog about it. That's what going on here: there's people who decide to vote with their feet, and tell others about it.
Really, you do not seem to be aware of the fact that or people leave in either Nothern or Southern amercian continent, and many of them do not speak English.
Each time any US citizen calls US citizens "Americans" it hurts the heart of hundreds of millions of people.
Shit.
And how exactly is creating an account taking off one's shoes before entering? I would not be contributing anything to the Quora community by creating an account. I'm not depriving the community of anything by not creating one.
I believe the reason Quora tries to force people to create accounts is not because this helps the community, but simply because this is the first step of the funnel of their viral spread mechanism.
When we are guests in someone else's home, seems only fair that we honor their requests. Asking you to simply create an account shouldn't be such a massive chore.
I believe this attitude is dangerous for our community. I fear for what happens when we ask you to pay.
Asking to download an app to do the exact same thing as without the app is upsetting because it seems completely pointless.
This is a ridiculous analogy. It's not a home, it's a business. If my friends want me to take my shoes off when I visit them, no big deal. If Best Buy does, that's frigging insane.
[And no, I'm not saying that that's a true analogy either — I'm just exploring what makes this one right or wrong, and where you think the insanity lies]
Or we can choose not to enter at all. They aren't asking us to just create an account, but to download an android/iphone App.
If everybody on the web were using this tactic it would be a valueless platform. The only rational reaction, then, to those that use it, is rejection.
"As an entrepreneur, how will we ever convince users to actually pay for products when the mob and pitch forks come out when they ask us to sign up?"
Ah, but the mob don't attack with pitchforks when you charge for a service. What they object to is bait & switch. Only a handful of random weirdos from the bowels of the internet have complained about me charging for my software.
Here's why:
Because I only have one audience -- my customers -- my job is making them happy. If I don't make them happy, they take their money elsewhere. This doesn't mean I have to do everything they ask, and for sure I don't. But the nature of our relationship is clear: Customers are the butter to my bread.
My job is simple. I do not have competing interests. Thoughts that will never arise: "Gee, I need this data for advertising, but users don't want to give it to me." "Gee, we use all this bandwidth for our free service… we need to put ads on it… but they won't like that if we tell them… I know, let's phrase it really confusingly and maybe they won't notice!" or my fave "Gee, we need to make money… I know, let's claim the rights of everything people post on our service, and stop third-party developers from distracting people from our proprietary interface."
That temptation is what leads these apps to ruin. That temptation is nearly impossible to resist… they do want & need to make money, after all.
Better to avoid temptation altogether by creating a business where charging is natural, expected, and welcomed by the would-be customers.
And, I have to admin: I'm the same demographic and really hate what Quora is doing but nobody outside Silly Valley really cares.
The die has already been cast in Quora's case, from what it looks like from the outside (I'm speculating wildly here), it looks like the company realized a while ago (around the time of the Charlie Cheever ousting saga) that they're growing at a pace much slower than what is expected out of them.
A $11 million series A to $50 million series B usually fits the profile of a company in hyper growth stage.
Is Quora a company that fits such a profile? All pointers (admittedly imperfect) say 'no'. Even going by their latest feature, blogs, it would appear that they're also running out of tricks. Such a feature is often a clear indicator of the flattening of user growth, leading companies to chase down usage growth aggressively to make up for the decline in the former.
But a $50 million series B should fly in the face of such an assumption. Well, maybe not. Money can either help you unlock known avenues for growth or it can help you explore unknown avenues. Either option buys time, but with different ends in sight. DAngelo putting up some of his own money certainly points at the latter. It looks like an attempt to buy time to explore.
While it is hard to wager what their burn rate should be, it is probably not enough to burn $11 million in two years. Even with the really nutty assumption that they have actually burnt $11 million in 2-years, with the current round they should be good for another 2-3 years. That's enough time to focus purely on how to massively grow the product without having to worry about how will you pay the bills in the coming week.
With that perspective in mind, it is easy to see why they're less interested in being a warm-and-cosy small community with great answers that pushes all the right buttons with the power users.
Their road ahead is a choice that's already been made. Where they will get to on that road, I don't think anyone knows yet.
One thing is certain, though. They'll either win really big, or will flame out pretty badly. They've already boxed themselves into a place where there is little space in-between.
The other option would have been to choose not to take VC money -- or to have chosen a "business model" not heavily dependent on high-quality uncompensated contributions from users.
There's nothing wrong with being a small successful company, there are tens and thousands of that out there. But building a big successful company at scale is rarely done without taking on external investment.
Uncompensated users are a different issue altogether. I'm sure people have various reasons to keep contributing content there even after knowing that fact.
>building a big successful company at scale is rarely done without taking on external investment.
Wikipedia is a counterexample. According to Alexa, Wikipedia is the sixth most visited web site in the world. But more to the point, no VC-funded or stock-market-funded company I know of is foolish enough to try to compete with Wikipedia. I think that fifteen years from now, we will see a similar situation among Q-and-A sites -- at least those where the answers are contributed by unpaid users. In other words, I predict that Quora -- as well as Stack Exchange, which has also taken VC funding -- will be eclipsed within 15 years by sites not funded by VC or other profit-motivated investment.
Any competition for Google Search is likely to come from companies like Apple or Microsoft that already have plenty of money to pay engineers or from investor-funded for-profit companies. That is because the "non-profit sector" is unlikely to be able to summon up enough skilled labor or funding to compete with Google Search.
In contrast, setting up a competitor to Quora or Stack Exchange is relatively easy (especially since these new entrants can learn from Experts Exchange, Stack Exchange and Quora), and going the non-profit route (or the for-profit "lifestyle business" route without external funding) does not alienate a large fraction of potential unpaid contributors.
Atwood had an idea that SE would be "like Wikipedia" for QA, and Stack Overflow has certainly had success in that regard. I think that contributors to the site get very much the same value proposition as that of Wikipedia, if not slightly more in the user profile/karma regard.
Of course, none of this negates your point about the influence of funding!
Well you don't have to be a genius to realize this.
So as long as there is a unlimited supply of free email accounts, asking for a compulsory log in to do things like reading answers is going to lead to only one thing: Users creating fake id's to read them. Good luck if they remember the login of that fake id next times they come in. Else what you will see is the same user creating as many id's he wants at his disposal.
If you by these numbers you are going to get the most misleading figures of number of users your site has.
I hope Quora realizes what they are doing.
I have no idea how much new traffic to Quora comes from organic search, but I have to imagine its not unsubstantial.
Complaining about usability on Quora is like complaining about not having privacy on Facebook.
and there's a Chrome extension http://googleblog.blogspot.com/2011/02/new-chrome-extension-...
As a long-time Quora user, it disappoints me that the content I donate is held ransom in an attempt at "growth hacking".
I don't know if that is their intent, but it's the result.
(Quora does have a setting to hide your name from search engines for this reason though)
You can disallow search engine indexing from your settings under Settings -> Account -> Allow Indexing (disallow) if you're worried about it.
Opening questions from their feed brings up obscured answers.
So please don't try to justify their abhorrent anti-open-web behaviour with would-be privacy assertions.
You got me to go login to Quora after over a year to see what you were so concerned about. Perfectly reasonable, well thought-out comments on respectable topics. I think you're trolling, sir.
On a side note, what does Quora achieve by forcing people to view the data using a native app rather than through the browser? It seems a little ... pointless, or perhaps I'm being unduly myopic with regards to their strategy.
They go back to the registration screen and still want an email and password just for their special snowflake site.
I am forced to believe that the only reason for the misleading and, frankly, fucking dishonest path through my social media connections is to have more names to potentially spam in the future. Fortunately they won't get such from Dick Wickerson, Completely Fake Account.
It's manifestly dishonest.
When Quora gated my pro-bono work for their short-sighted purposes, I turned elsewhere.
Quora is its content. Its content is user contributed. Hiding such content from other users is just plain evil.
Which is why I'm sure there's going to be something new coming along one of these days: something where users are in control of what they post (e.g. not a wiki unless the user who did post does accept himself others' edits).
Collaborating to answer questions is fine. But modifying and closing questions artificially (due to very serious moderators issues) isn't acceptable either.
So I'm waiting for the next big thing and I'm sure it shall come.
Quora is hiding answers to make you sign up.
I agree, it isn't any worse than one of the biggest examples of biased, overzealous, insular, clique moderation online. I think setting our standards a little higher than that is pretty reasonable though.
You know what you're getting into when you post on a Stack Exchange site. If you don't like it, then you're okay to not use it.
Not like when you post on Quora. Do they tell you that your answers will be blurred and hidden behind a login-wall?
But really, the best programming joke hidden in source code is nothing more than noise. There are other places for that. When you want to cram that into Stack Overflow, then you'll have problems with its moderation.
My first and only experience with them, and I assumed they were just another scummy ExpertSexChange type of site. We have open platforms, no need for this nonsense.
The following are excerpts from Google's First Click Free (FCF) program page[1]:
If you offer subscription-based access to your website content, or if
users must register to access your content, then search engines
cannot access some of your site's most relevant, valuable content.
Implementing Google's First Click Free (FCF) for your content allows
you to include your restricted content in Google's main search index.
Apparently Quora's answer to this is: "Wrong! We don't need to implement FCF to get our restricted content into Google, we simply cloak!" To implement First Click Free, you need to allow all users who find
a document on your site via Google search to see the full text of
that document, even if they have not registered or subscribed to see
that content. The user's first click to your content area is free.
So clearly the program applies in Quora's situation, yet Quora doesn't follow the program's guidelines to show "the full text of that document". I see this as strong evidence that Quora's actions violate Google's TOS, because otherwise what's the point of the FCF program?[1]: http://support.google.com/webmasters/bin/answer.py?hl=en&...
However, I have also found a lot of high quality answers to some very interesting questions on the site. It has some really good content once you get inside.
I'm not saying it's worth the trouble for Google. Quora is probably the worst example of this bullshit. But it's certainly possible to automatically catch devilry like this, isn't it?
"Oh, look at that, someone had my exact problem on Quora!" ... "Fuck this nonsense, I'm going back to Stack Exchange/Google."
...Which then prompts this response: http://xkcd.com/979/ The answer might as well be that far away.
This drives me up a wall. I hate it when websites try to restrict their readership so brazenly.
On the one hand, I respect that the website has the authority and right to control its own information. On the other hand, it was submitted by a collective pool of users, and I just don't have the time to bother with side-stepping the shitty blurring mechanism. I just learned not to click on Quora links anymore.
"1. If you are loved first by techies and then by normals you get free marketing and also scale. Google, Skype and YouTube all followed this chronology. It is startup nirvana.
2. The next best scenario is to be loved by normals but not by the techies. The vast majority of successful consumer businesses fall into this category..."
This is a case of #2. I know many "normals" who really don't care and just sign up or download the app. It is probable that Quora alienates some percentage of its content writers by doing this but probably not enough to account for the absolutely massive increase in lift it is seeing as a result (I would guess 3x minimum conversion improvement to account creation from just this one change.) If they don't break out of the tech minority the company is not going to be valuable anyway so it does not seem to make sense to optimize for that audience.
All comparisons to Experts Exchange (where you had to pay to sign up) are totally overblown, signing up for Quora takes less than one minute and its free. It's just not that difficult to even be worth complaining about. You are not entitled to the Internet your way as the user of a free product. As the saying goes "if you are not the customer, you are the product".
Also the problem is not really "signing up". As the article points out, downloading another app just to read content on the web feels like a overkill to most people (even non techies). Especially when the most common means of searching for answers remains Google which is usually found in the browser.
Besides these days who worries about login's when there is unlimited supply of free email accounts.
Personally, I just hate it when I click a google link and land on a blurred page. It's deceptive to promise an answer and then make me jump through the hoops before telling me what it is, all of which happens before I even know if the answer was good.
But Quora is useless to readers without the voluntary contributions of writers.
I love Quora as a Q&A vertical focussed on startups.
As a content creator though, I'm increasingly tempted to put it in the similar StackExchange site http://answers.onstartups.com/, where at least my content is CC licensed and easy to link to.
Quora doesn't live in a vacuum, it has competition.
Not just that. It's also done knowing that they default you into a half dozen different types of notification e-mail.
This is like forcing a girl to say "I love you".
Apps are just fancy web bookmarks with some advanced abilities (interruptions, native code, state). I prefer to have as little apps as I can get away, so anything that can be viewed in a browser, I view in a browser.
I just want to know if you can get around this forced solution by picking "Request Desktop Site" in Chrome for iOS?
The ur-example: Zynga and their addiction-center manipulators that masquerade as games. Zynga succeeds if they pay, not if they enjoy it.
I feel like it is a bait-and-switch, because as an early user I LOVED LOVED LOVED Quora and contributed a ton. Now I'm just annoyed by them all the time.
The New York Times handles this rather gracefully I think. Go to a mobile page and they have a swipable banner that says "hey we have an app, but you can easily ignore me."
I wish more sites would do this. I understand you want conversion to your app. I get it. But stop undermining your mobile experience. Sometimes it's what I need / want.
Instead, that's too hard, and they can't detect installed apps on my phone, so I get the spam every time.
And am I the only one who finds the whole interface totally confusing? Navigating the site is anything but intuitive, and I never even found a list of topics/tags.
"Appear" what now how? Nope, it's just cookies. Very easy to defeat for anyone who cares on the desktop -- somewhat harder on apple walled garden mobile. But apparently good enough for their revenue, so.
The cookies are for the number of times viewed, yes.
The HTTP Referer header is used to tell if you came from google or twitter: http://www.labspaces.net/blog/1258/Thwart_the_NYtimes_paywal...
They definitely look at IP address for geographic reasons: http://blogs.hbr.org/samuel/2011/03/on-the-new-york-times-pa... but you are correct, they don't appear to use it for the paywall.
Thanks!
The article has two main issues:
Nagging to install an app: yes, I hate this also. Quota, Techcrunch, etc. have been pretty bad about this.
NYT trying to pay for 300+ staff: reasonable. I sometimes use their app and sometime just use the email news summary they send me every morning. Works well for me.
javascript:(function($) {
var $answerTextDivs = $("div.answer_text:has(.blurred_answer)");
function heal() {
$answerTextDiv = $(this);
$answerLink = $answerTextDiv.find("a.answer_permalink");
if ($answerLink.length === 0) {
showError($answerTextDiv, "could not find answer - no permalink.");
return;
}
$.get($answerLink.attr("href"), function(d) {
var $permaAnswerDiv = $(d).find(".answer_text");
$answerTextDiv.empty();
$answerTextDiv.append($permaAnswerDiv.first());
}).fail(function(e) {
showError($answerTextDiv, "ajax call failed - " + e);
});
}
function showError($container, message) {
var $errorDiv = $("<div>");
$errorDiv.text(message);
$errorDiv.css({
'background-color': 'red',
'color': 'white',
'padding': '2px 6px',
'position': 'absolute',
'margin-top': '38px',
'z-index': 2000
});
$container.prepend($errorDiv);
}
$answerTextDivs.one('mouseenter', heal);
$.ajaxPrefilter(function(options, originalOptions, jqXHR) {
/* this is to prevent annoying UIX usage tracking POSTs to Quora */
if (options.type === 'POST') {
jqXHR.abort();
}
});
}(jQuery));It's another couple of button presses but if it fucks them over for this scummy tactic I'm all for it.
javascript:(function($) {
$(".app_promo, .app_install_dialog").hide();
$(".answer_text").css({'margin-left': '110px', 'width': '88%'});
}(jQuery));Thanks for the first-pass at it though!
I'm pretty sick of this constant cat and mouse game, and I just used the Google Personal Blocklist extension for Chrome to remove Quora from my Google search results.
PS: I can't think of ExpertsExchange without being reminded of the url fail.
This is also why Google in the long-term are winning, and this is also something to worry about, because its becoming more and more a monopoly colossus of technology; and as Andreessen use to say; "software will eat the world"
Quora are just replicating the bad/wrong side of Apple.. like a lot of old-mentality companies are doing.. trying to surf in the Apple's vacuum
Just bad for them. Just another company to be forgoten because of bad(greedy) decisions
There seem to be some interesting debates going on there, but I haven't used it that much.
Also, what quora is doing here REALLY seems like a black-hat SEO technique. They're baiting you with the link and then switching on you to download their app.
If I were Google, I would blacklist their whole domain for this crap and explain again what cloaking is if I were pressed on for an answer: http://support.google.com/webmasters/bin/answer.py?hl=en&...
Could someone just scrape all the user contributed stuff and start a new site? Even if it was just all flat text I'd use it. Would this be legal?
0: https://www.quora.com/about/tos (search for "Quora's Licenses to You")
I too have been trained to avoid quora search results.
No one wants your crappy forum reader app. Stop bugging me about it every single time I visit your damn site.
This has been something that really irritates me. They are doing same thing on phones now. I don't know about others but from me, they are not getting any visits now.
Remocing Quora from my Google search results in 3..2..1..
First everyone was in love with Quora, now everyone hates them? What changed?
Yes - they want you to join their community because their ecosystem depends on people signing up. I signed up for Quora once and since then it's never forced me to sign in again.
The ironic thing is that, if they'd just let people browse, they'd sign in on their own.
If quora breaks me out of the flow to register to their site ... they have cost me way more productivity than they could possibly bring back.
I completely agree with the mobile blocking through Safari & others, though, especially if the whole page is being downloaded.
I hope this pattern of bootstrapping with domain experts and later ditching them for leveraging volume users doesn't portend the future. Or maybe I'm just a little slow to catch on.
I did not delete all my contributions, but almost did.
But then I also get to paste it in vim or gedit and don't have to deal with all the visual spam...
User name: Alsfkj Alskfjaslkfj
E-mail Quora probably sends weekly e-mails: alsfkj@x.com
(sorry if any of you owns x.com)
With example.com (which cannot be registered) you know you are not potentially smacking around the domain of a poor company
In this case no it is not a small company, but I have seen people sign up to things with random email addresses that did map to small-time company domains.
Just be a nice guy, avoid the risk and use example.com is what I am trying to say.
Of course, actually having a business model might be a better plan for them, but there have been plenty of QA sites that have not found a model that works, so that sounds harder than just getting more users.