Principle probably doesn't come into play when the majority of people want to consume or share information in the form of text, video and imagery. Using Scribd or Youtube is very much a proof that people have found an easy way to share their information. It seems you're confusing "don't know how" with "aren't doing it while abiding by the principles they should have".
I agree with what you wrote yesterday concerning weights and measures. "Leave people to use what they want to use."