Helium i haven't heard much about, so I can't say much about that.
It's not exactly like this stuff hasn't been coded before in easy enough to use solutions. I'm just annoyed primarily that this site wants you to sign up before showing any of the code/example of how easy it is to use if it's free. Seems kind of like an extra step for no real reason.
Also from what i've heard a lot of stripe/braintree really isn't that hard to set up. If you want to prove that the process is really easy you need to show that stuff on the front-page in pictures or snippets.