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I have heard people still there arguing that the transition of the brand from hardcore gamers to casual users and tv-uses was an intentional and crafted success. It was not. It was an accident

Oh common man, YES it was intentional. MS worked its ass off on transitioning to casual users. Changing the ENTIRE UI, the addition of Avatars (MS's version of Nintendo's Miis), the advertising and marketing.

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i'm honestly not sure if you're being sarcastic or not. if you are: heh, good one. if you're not: there's nothing wrong with putting some of your wood behind encouraging casual gaming and expanding your market, but putting ALL of your wood behind it? what else did they get accomplished in this time period? not enough other things if you take a look at how many people and how much money was being spent on R&D in that division.

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