Inside the Mind of a Billion-Dollar Acquirer
inc.com
inc.com
Basically the idea was this: When you sell your business, you should be paid -- in cash -- for the value you've created. That's what a sale is, and that's what a sale should be.
An earn-out represents value that is yet to be created -- the future interaction between your business and the acquirer's business. There's nothing wrong with that inherently, but recognize that it's really just an incentive for what is to come, not payment for what was done.
Now, none of this is saying that you shouldn't accept a deal with an earn-out if that's what you've got in front of you. But you have to think about it differently --
If you built a business that you think is worth $100M and you sell it to BigCo for $100M, 50% of which is structured as an earn-out given revenue targets over 3 years - guess what....you didn't actually sell your business for $100M.
You sold your business for $50M and agreed to a $50M compensation package in your new job. And with that new job comes the uncertainty of what your new owners will do. They could, conceivably, decide to close your division and lay everyone off after 6 months - having absolutely nothing to do with you or your team (this happens in big companies).
So when the time comes, just make sure you have the right perspective about what price you're actually selling your company for.