ha! i guess i write mostly crap software, too :) i really wasn't trying to imply that you should simply open up the market to self-publishing with no restrictions or oversight. that would screw the customers and therefore the brand very quickly. we did this poorly at microsoft with windows in the early days, and they are still doing it. it's tragic how easily malware still spreads on windows. it's amazing to me that android has so much malware, that google didn't think through security and sandboxing well enough. or revocations, etc. if i were to make a recommendation for xBox development, it would be to build a developer program where I could develop on my console and a few other (100?) consoles (so i could test), akin to how we can do iOS development, and apps would have to be submitted to a store and approved with a little less weird oversight than Apple uses, but quite a bit more oversight than Google or Microsoft uses, to make sure they aren't doing something evil or stupid or aren't malware. it's not so much a belief that making life easier for developers is the most important thing as it is the belief that a free market will allow customers to get great apps and will prevent artificial barriers in distribution and promotion from blocking innovation. customers will spend money where there is innovation.