NEITHER.
Just say "Purchases" or "Bookmarks." Not yours, not mine, not his, not hers. Just "it."
Now, get back to writing code!
NEITHER.
Just say "Purchases" or "Bookmarks." Not yours, not mine, not his, not hers. Just "it."
Now, get back to writing code!
Remember the joke that Bill Gates reckons he has such complete control over every PC with Windows installed that he goes around naming each one "My Computer" so we won't forget it's his?
It may have been helpful for the post to consider the effects of using no pronouns on a user's mental model, and a better response to the post would be to explore those effects, not to dismiss it outright as a false dilemma. A much better method of dismissing posts that have obvious answers is to not comment on them.
Well, thinking in a false binary, when there are far more choices, as the article does, already trivialises the subject matter.
Presenting material in a way that resonates with the target audience of each particular product or service is important, and a little time spent getting it right will almost certainly generate more benefit than writing code for the same amount of time.
FWIW I agree with pretty much everything you said in your previous comment (although perhaps not the first sentence).
EDIT: Or perhaps his last sentence irritated you? If he'd omitted "Now, get back to writing code!" would you still feel the same?
Honestly, I still feel it's an overwrought discussion about something that ultimately doesn't effect the user enough to change their general perception of the product.