http://www.teslamotorsclub.com/showthread.php/13633-NYT-arti...
From actual Tesla owners, the performance seen by the NYT reporter appears to be par for the course. To date most all-electric vehicles have struggled in the cold. The Nissan Leaf has a terrible time of it, with the range decreased significantly. I was honestly excited to see how Tesla S card would fare in cold weather, and how the Tesla engineers got around this problem. Disappointingly it looks like they didn't, and (anecdotally) the problem may be even worse on the Tesla S than on the roadster or even the Leaf. Bummer.
To everyone comparing the cold weather performance of the Tesla to an ICE: yes, ICEs do get harder to start and less efficient in the cold. But for an ICE, that kind of cold is significantly under 0 farenheit - most of the U.S. is at a low enough latitude that temperatures like this are rarely seen and modern ICE cars will start happily without the need for block heaters and other measures. The reporter had significant trouble at temperatures around 30F which even an air-cooled car from decades ago will shrug off. We're talking about maybe 10% of the population having to take special measures during especially cold times of the year (block heaters for temps < 0F) vs >50% of the population (plugging in overnight, every day, for temperatures <= 30F). HUGE difference
Another blog post which sounds a bit more horrific than the NYT experience, although the Tesla owner really takes it with a good attitude:
http://andwediditourway.blogspot.co.uk/2013/02/the-not-so-ev...
Other interesting information gleaned from the thread - 120V is useless for electric cars, you really have to have a dedicated circuit for them. And did I mention they hate the cold?
I'm rooting for Tesla and for electric cars. But I do wish they were rated to perform at lower temperatures, and that everyone (Tesla and reporters alike) was more transparent about this. I'd rather see a few people turned off on electric cars and the rest informed and trained with the care and feeding of the cars during winter, than to see people stranded out in the cold because they weren't aware of their cars' performance envelopes.