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content is capital.

To further explain:

Know that people follow you because they find value in what you publish. Start producing valuable content and promote it through various forums. Note that a good followers list is created over time. It does not merely happen over night.

Thus far, I have over 2,500 organic Facebook "Likes". I'm trying to push it to 25,000. Content doesn't seem to accelerate things quickly enough. Any advice on how to run effective Facebook ad campaigns?

Well, if you want to hack your growth, then there definitely ways to do so. Problem is they require capital.

I tried everything from contests to better sharing positions on my website. what worked best is actually buying Facebook ads. with some optimization you. can get fans for around 0.25$ each. 250$\month will give you thousand fans. I found that at around 10,000 real, targeted fans you can give a strong kick start to your articles. but you need to treat your fan page as a different entity to your website. if you use it just as a RSS feed people will unsubscribe.

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