3D printing and the future of retail
daltoncaldwell.com
daltoncaldwell.com
+ 3-D printers aren't economical — Something like a drywall anchor takes a couple seconds to produce in a traditional injection molding process. It would likely take 15-30 minutes using an FDM 3-D printing process and even longer using a higher resolution SLA system.
+ Print-on-Demand hasn't taken off on books, why will it with physical goods? Print-on-Demand technology has been available for the better part of a decade, but Barnes & Noble and Borders never saw an opportunity to implement it. Again, this comes down to speed. For undifferentiated products, it will always be faster to mass produce.
+ Even taking the argument at face value that 3-D printing will help digitize inventory and create the same pressures that digital media did, I think more efficient mass production, rather than 3-D printing will be the likely case. Zara can produce limited runs of high fashion clothing and get them into malls all across the US in 2 weeks. Protomold makes low cost, small run injection molding accessible. We'll likely see more of this rather than fleets of MakerBots.
+ The problem with retail is the cost model of keeping store fronts open, not the way the products in it are produced. Even if we assumed there would be big box stores full of 3-D printers, they are still slow and do not have a Moore's Law like effect that will change that any time soon. If I ordered something at one of these 3-D printer stores, I'd have to wait hours to get my products. Why not just go straight to ecommerce at that point.
+ Producing Atoms is REALLY, REALLY hard. There are tens of thousands of different plastic formulations. Different additives, secondary processes, and assembly steps that go into high fit and finish products. Even the best 3-D printers can only handle a few materials — at most. There is no way to produce something like a pair of "Beats by Dre" headphones or a similarly complex electromechanical device using those systems. The simple things that can be produced would be more economical being mass produced and warehoused in a low cost location and shipped to customers rather than printed on demand.
Think about the difference in quality between a printer at home and one of the nice photosystems at a pro printer. Even then when dealing with paper stock and 4 colors of ink the difference is striking. Now increase the difficulty by several orders of magnitude.
3-D printers will have a huge impact, but more in the way open source programming languages did. They lower the bar to entry and let more people get involved with manufacturing, but will be limited utility tools, not everyday items — at least in the way this post posits.
+ 3-D printers aren't economical — Something like a drywall anchor takes a couple seconds to produce in a traditional injection molding process. It would likely take 15-30 minutes using an FDM 3-D printing process and even longer using a higher resolution SLA system.
It depends what you're creating to determine how economical it is. A drywall anchor is obviously going to go down the mass production path as you need more than just one drywall anchor. A personalized iPhone case (with your name on it, to differentiate it from all your friend's iPhones) is a different story. It's significantly more expensive to mass produce truly personalized items ('truly' in the sense that the structure of what you're creating has changed - you could slap a sticker with your name on it, but that's a sticker on a case, not a personalized case).
I have an FDM printer, I'll print this (http://www.thingiverse.com/thing:5489) out and report back when it's done (it'll probably be about 15 minutes, but my printer is slow (40mm/s, some get up to 150mm/s). (before I was done writing this comment, my machine finished printing the drywall anchor - 10 minutes and 10 seconds of print time, see the picture here - http://imgur.com/a/iPnNx, it broke when I tried to use it (need to scale it up a little bit)).
The SLA - FDM argument isn't true, a higher resolution should take longer, but SLA systems can print 2D planes at a time (unless they raster, in which case their print head speed is limited by how quickly their mirrors can move), speeding up the process a LOT. I can set my FDM to a .01 layer height, but it would take 25 times as long to print something as opposed to using a .25 mm layer height. I can just sand the part in 5 minutes and print something new.
+ Print-on-Demand hasn't taken off on books, why will it with physical goods? Print-on-Demand technology has been available for the better part of a decade, but Barnes & Noble and Borders never saw an opportunity to implement it. Again, this comes down to speed. For undifferentiated products, it will always be faster to mass produce.
Your last sentence here is the reason 3D printing (if it does) will succeed. My sister broke the knob for her oven. It's an old oven, the company wanted $47 to replace the knob. They had a guy come over with a bunch of knobs, and for some reason none of them fit. I printed one, first try, and wham, it fit perfectly. No more pliers to turn the oven on! Now you wouldn't buy a printer specifically for this use case, but when my nieces and nephew come over and I can print them a glider airplane (that he took to show and tell) and a wand in the time it takes them to watch a show, that's pretty cool (they get a kick out of watching the part develop).
My sister brings me lots of stuff to fix (some I can, some I can't). I haven't done it yet - but having the ability to whip up obscure parts for 'disposable' toys allows them to stay alive a little longer. With a 3d printer, I can fix almost any mechanical problem you have with your toys.
It's not for everyone, but for the people who use them it gives them amazing abilities they did not have before. I don't have much money, so I can't get nice sheets of acrylic, wood, whatever to shape something out of, but I have a spool of plastic and can print almost anything.
+ Even taking the argument at face value that 3-D printing will help digitize inventory and create the same pressures that digital media did, I think more efficient mass production, rather than 3-D printing will be the likely case. Zara can produce limited runs of high fashion clothing and get them into malls all across the US in 2 weeks. Protomold makes low cost, small run injection molding accessible. We'll likely see more of this rather than fleets of MakerBots.
Thanks for the protomold link. I made a 3D printer for a product I want to make (hoping I'd be able to print some cases for it), but it's too slow for how many I want to sell. I'm debating 1/4" plywood, or injection molding. I think (as I have no money yet) wood will be the first run, but then I'd like to injection mold my parts (3D printing helps here too (or rapid prototyping), I can make sure my parts work before spending $1500 on a mold and crossing my fingers).
In terms of the actual article, I think 3D printing will compliment big box purchases, providing a market where add on customization (in many ways like a tattoo shop - you come in once, talk about what you want, set up a date when you want to get it done, and come back and the part is fixed / modified).
3D printing is what you use when you want something, but don't have a good way of getting it.
We're in that 1980s level of 3D printer. Give it 10-20 years and who knows. Maybe they'll be able to spew out 15 steel nails per minute or print 28 different materials. In fact given they can currently print organs maybe they'll be able to print wood. I have no idea where it will go but it certainly seems silly to think that today's 3D printers is the end of 3D printer tech. That's like my high school teachers who used to tell me printers would never replace typewriters because typing looked good and 9pixel low-res dot matrix printers looked like ass.
There aren't many products out there that can be produced by 3D printing alone. You can, however, get to the point the author suggests by applying "high automation" (integrating multiple automated fabrication methods into an automated manufacturing system).
Nevertheless, can at least those of us in the know insist on using the term "3D printing" precisely, i.e. only for additive manufacturing processes? That would be splendid, I think.
From the article:
Q: "What percentage of the square footage of Home Depot is devoted to items that could cheaply and easily be 3D printed?"
A: Less than 1%
Here's some thoughts on the real issues in the space: http://www.nickpinkston.com/2013/01/some-thoughts-on-digital...
Hopefully there are enough people like me to make some kind of retail manufacturing on demand worth it.
Lowes has already switched to automated manufacturing for key duplication.
Take "sporting goods" mentioned in the article. Tennis racquet: supposing you could print a frame that was strong enough (dubious) with an acceptable grip feel (very dubious), you can't print the strings. They need to be assembled into the frame. Baseball, baseball mitt, basketball, etc.
Somebody here mentioned you can't print headphones, anything electromechanical. I'll add, anything with a circuit board in it, anything with an LCD or OLED screen on it; anything with a motor in it; anything with a heating element (coffee maker, hot pad). Anything with springs or hinged or rotating parts (many toys).
A "business that has a higher proportion of fixed costs and a lower proportion of variable costs is said to have used more operating leverage" [1]. Given the low sales/fixed costs per square inch most brick-and-mortar retailers incur they would be vulnerable without a cent of debt.
Note that the prevalence of home inkjet printers hasn't bankrupted professional printers, just forced them to specialise.
[1] http://www.investopedia.com/terms/o/operatingleverage.asp#ax...
This way, you get the best of both worlds: selection, price, and trying things out.
What I want to know is why.
You can imagine there being a machine that does all the cleaning, maintenance, etc. with a push of a button. It's just not as affordable as machines that burn 650 MB of audio data onto optical disks.
The cost of the copper alone in some of those coffee makers is easily a couple hundred dollars. You also can't mix in another metal with a high specific head like aluminum in places to offset the cost because the presence of both copper and aluminum in the same water path will cause the two to react with one another.
Perhaps on-demand manufacturing (for example, but not necessarily, 3D printing) will also contribute.