Snapchat Lands $13.5 Million in Round Led By Benchmark
allthingsd.com
allthingsd.com
Also, if they could raise this at a nice valuation, it gives them a nice runway.
It's usually not the primary goal to innovate new features per se, although that is often what is stated publicly.
Furthermore, when it comes time to exit, a premium will likely be paid, for the competitor in pole position.