90% of Tech Startups Fail [Infographic]
wamda.com
wamda.com
And as someone else mentioned before, Zynga is far from a success story. It's one of the most memorable failures, if anything.
I'm sure the study provides very sensible results, but this infographic is a complete misrepresentation of it.
However, you really need to define success vs failure before declaring any company as one or the other.
Taking Zynga as an example, viewed from the position of "making Mark Pincus an awful lot of money" Zynga was a smashing success, while viewed from the position of "painting Mark Pincus as a credible person to do business with in the future" Zynga was a huge failure.
- the two really successful ones are both commerce-related. We aren't comparing Facebook and MySpace, it's not really a compelling comparison. If they didn't fail because of market fit, show us people with the same idea who executed better
- there are few attributes that are compared directly. They cite some good things one company did, and some unrelated bad things the other one did. Why can't we see how much funding they took side-by-side, for example?
- Maybe this is a bit old, but I wouldn't really put Zynga in the 'wins' column.
Which brings us to the real point; on a long enough timeline, everyone's chances of survival go to 0. The common metric for success seems to be an acquisition, or going public. We don't get a good idea of who's exited, or even on what timescale we're comparing these companies.
The basic insight is to check the base rates for your given venture or project. Humans are notoriously optimistic when making forecasts or estimates.
And now I am experiencing a strange thing. My current startup venture is based on the fact that people ignore the base rates; that humans have optimism bias.
And what am I doing?
... I'm ignoring the base rates and being optimistic ...
Why startups famously have many young single people? Because young single people can go gung ho at risks and do what must be done, even if the chance to work is very small...
If the world need "X", and if you try it there are only 1% of chance of succeeding, what better way to make it happen than to 100 companies try it? Yes, 99 will die, but one will work!
It's an interesting/hilarious (yet ironically fitting) marketing strategy. Failed startups make great clients for bankruptcy law firms. Most end up swimming in debt.