The site is about tracking the shows you watch and when there's new episodes, and providing links where you can legally stream or purchase episodes.

It looks to me like the people behind the site are attempting to create a legitimate web site that isn't limited to hiding their identities or living in another country, where it's easier to flaunt copyright laws.

Personally, I don't take issue one way or the other with people who provide automated tools to get their TV shows through alternate means, but the moment you do that, you limit options for the product you're trying to build, be it just for fun or even profit.