Ask HN: When should I start promoting my consumer mobile app?

2 pointsdavidmspi1 comment

We have been doing amazing amounts of customer discovery for 6 months. We know our customers and we are confident in our product. We are about 7 weeks away from being downloadable. I personally don't believe in pre-promotion. I want to promote when users can immediately download. What do you think and what should i do from now until release?

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Most of the successful mobile app launches I have seen used extensive pre-promotion. I have seen email lists, blogs, as well as teaser trailers used to good effect.

Pre-promotion also helps you validate your idea. If no one is excited for your app to come out when you can promise anything and everything, you might need to tweak it. My 2¢

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