It is pretty standard these days and that's what's sad about it. Anything that removes options, and in some cases rights, from the customer for the benefit of the company is bad for consumers in the long run.

For example, the idea that you don't own the software you paid for, but are in fact licensing it, is fairly standard these days. Once it was crazy to think that you couldn't buy software, use it for a while, and then sell it to someone else when you no longer wanted it. These days it's quite standard to think that kind of thing a quaint notion. How has that made things better for the consumer?

From that simple idea that you don't own software but are licensing its use from the company has led us to the notion that you no longer have first-sale doctrine of the product you paid for. What's the next possible step? Whatever it is, I expect it will not be of benefit to consumers.