Microsoft has trotted their old friend "Get The Facts" out again! Back in the 2000s, they ran a very long anti-Linux campaign under the "Get The Facts" banner. Under this program they paid for many dubious "Total Cost of Ownership" studies, all of which found that Microsoft products were cheaper than those based on Linux.
It was a PR disaster for Microsoft as far as the geek community was concerned and they eventually pulled the plug. I can't believe anybody in Redmond actually gave the green light to bring this slogan back. This type of aggression just makes MS look like smug pricks.