Experience report: Making the bSelling add-on to Salesforce & promoting it on AppExchange

For our first web-based product we (Austhink software) decided to go straight for integration with the web-based Salesforce CRM, and put it up on Salesfore.com's AppExchange marketplace.

We've only just got it up there, but I thought that our experience may be of interest to those looking to play in the "Enterprise 2.0" (i.e. cloud-based, single-sign-on, Saas, mashed-together apps) space.

bSelling is designed to appeal to salespeople by giving them a tool that is directly related to the art of selling, not to mention maximising sales and commissions, rather than the chore of data entry and reporting - which is what most CRMs generally excel at. After all, selling is about understanding customer needs and pitching a solution that meets these needs.

It's been a fascinating experience developing our first app for salesforce.com AppExchange. Dan's post sums it up really well. Now to see how bSelling performs now that it's out there in the real world.