Is Design Just a Surface Veneer?

Is Design Just a Veneer? The question often comes up in different conversations between designers, developers and clients of "What is Design"?

Is it just a Veneer - something that is "slapped" on after the website or app has been built? Is it simply copying other beautiful designs and pasting your own logo and colors into it?

I've written an article on this topic that I hope you'll take some time to read and think about. And then I really want to hear your thoughts on this topic. What does design mean to you? What does it encompass? http://www.webinsation.com/design-is-not-just-a-veneer/

Looking forward to hearing from you! -Caleb