I took a double-take when I got their email about this just now: "Did you know that you can use Simple to organize and reminisce?"
Hey BankSimple, I'm trying you out as a bank, not as Facebook, or a cross between Path and Mint.com.
Just be my bank, not my timeline. (Not that I don't appreciate the feature, mind you) KTHX
I think this is pretty nice actually. When I'm re-budgeting, it's a headache to go back through my text-only transactions and wonder what those odd one-off transactions are. Descriptions don't tend to add much more, as I tend to forget the context later. A photo though. That's worth a thousand words. Immediate recollection + faster scanning.
It was that word "reminisce" that did it. Agree on the utility of the feature, rubbed the wrong way by banking needing to be warm or fuzzy.