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I think the point was that these are positions that are easier to "hustle" your way into with a minimal investment. ("Read the books above for 30 minutes a day, and you'll be an expert in 90 days!") Compare this to becoming an expert in C - 30 minutes a day for 90 days is not going to give you enough experience to waltz into a startup and demand a job.

(Also, in my mind, the word "hustle" occupies the same bucket as "scam", and "30 minutes a day for 90 days" sounds like a late-night informercial for weight loss.)

Well they can just start with a random code and A/B test the hell out of it until they find the right product :)

Maybe they can prevent some wasted time by appending " for non-hackers"

Well, if the article focused on developers, it would be really short: "Know your shit."

I had this exact same feeling while reading it, perhaps they expect the founders to do all of the actual work?