Social networks 'are new e-mail'
news.bbc.co.uk
news.bbc.co.uk
Fire up web-browser->enter web address->Log In->Click on new messages
Its the same as logging in to yahoo or aol for them...we see the difference becuase (i imagine) most of us have built mail servers. We know all about smtp and pop and imap. Most of us don't see facebook as email because we're thinking about the back-end of things.
Social networks might be the new instant messenger. Email is a service that interoperates between networks that almost everyone has. Social networks, like many instant messenger networks, are services that are closed to those who haven't signed up with a specific service and try to corner the market through exclusion.
That being said, I often appreciate a DM instead of an email because it forces people to be quick.