By bundling advert-ridden applications with their latest OS, Microsoft aren't really all that far off the mark from your comment.
[1] http://winsupersite.com/windows-8/microsoft-cheapens-windows...
You enter an app who's purpose is to allow you to purchase videos or music, and then complain that there are ads there?
So this is way different than having a couple of banner ads showing up inside the app only when the app is running and you can uninstall the app in five seconds.