Can someone explain- is there actually a joke in that ad, aside from "haha the power went out"? Are they doing anything particularly clever, aside from showing that they are really on top of things?
I think it was mostly viral due to the speed at which the ad was placed. I think it was something around just a few minutes, which for a major brand, is insanely impressive.
If it had been basketball instead of football it would have really good.