Everything you list as actions are good, provided those are pursued with the correct attitude. Please re-read and note that the attitude one approaches this with is my key point.

> Ignoring it doesn't make it go away.

How is advocating a less tense attitude towards the whole notion of racism to achieve a calmer, more rational discussion of it, "ignoring?" Are you emotionally invested in the notion that it should be punished? Or, did you read some sort of meta-witch-hunt accusation into what I wrote?