Why don't they just give the company the net then? Free + $35k is better psychologically than "$50k but we'll be taking some back."
I don't care if psychologically $35k sounds better than $50k minus expenses to you. It makes for better founders and better companies. You should think about it from this perspective.
Can you explain this part a little more?
(I think part of the reason is that some startups have more team members, which takes up more resources in the office.)