I could be wrong, but making it to the front page of CNN doesn't necessarily qualify as "winning" in my book. There has to be a better metric for measuring the success of a job search.
The success of a search for a marketing job that lands on the front page of CNN? That's not a victory?
Clearly not. Success would be landing a job.
Landing yourself on the front page of CNN with a carefully crafted and timely PR stunt is to consumer products marketing what commiting to github a rewritten VM system for the Linux kernel is to software development.