It isn't for antisocial 12 year olds, you're right. Its for Entrepreneurs and Technologists, many of whom can be very sensitive to what others think.

While this isn't the best article in the world, I think its a good lessor (or reminder) to give less of a fuck. I know giving less of a fuck did my life a world of good, but sometimes I go off and start becoming sensitive to other peoples thoughts and opinions. Its a good reminder that what other people think about you shouldn't have such a strong hold over you.