"Coke has the distribution channels to get the Slingshot into the hands of those who need it."
I think this is the key .. as long as it's not anther profit venture, this might just work.
I think this is the key .. as long as it's not anther profit venture, this might just work.
Basically this was a method to get their foot in the door and gain trust to a point to get the Slingshot project going, as far as I understand it.