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Comment by SeanLuke | Hacker News Reader

> CBS banned SodaStream’s Super Bowl spot because, apparently, it was too much of a direct hit to two of its biggest sponsors, Coke and Pepsi.

An entire article and not a single mention of the fact that SodaStream is controversial because its factory is located in Mishor Adumim? Seriously?

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Had to look that up... apparently Mishor Adumim is a factory area located near Jerusalem in Israel.

Um... my guess is that it was not mentioned because it has no bearing or implication as to the reason why the advert was blocked by CBS.

"In Israel" isn't quite true.

> The EU's highest court ruled in 2010 that Sodastream was not entitled to claim a "Made in Israel" exemption from EU customs payments because of the companies' primary manufacturing plant location outside of Israel in the Israeli-occupied territories West Bank settlement of Mishor Adumim.[68][69][70]

> Sodastream has been criticized for operating a manufacturing plant on land in the West Bank by the Israeli non-governmental organizations Coalition of Women for Peace[71] and Peace Now,[72] as well as other human rights organizations.[73]

https://en.wikipedia.org/wiki/Sodastream#Controversy

CBS didn't refuse SodaStream's ad because of their politics. They refused the ad because it makes fun of both Coke and Pepsi.

CBS is majority owned by Sumner Redstone, an ardent Zionist - you knew that, right?

The worst part is the article makes out that SodaStream is a "liberal cause". My ass.

http://mondoweiss.net/2013/01/advertising-sodastream-arresti...

http://mondoweiss.net/2013/01/fantastic-msnbcs-hayes-airs-se...

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