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I'm curious to learn more about how you decided on your pricing. I've used Marketo for a few years now, it's an absolute PITA to set up simple campaigns and I've often thought of creating an alternative simply out of frustration.

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I wanted it to be high enough that I could actually make money with it (i.e. not $15/month), but low enough to be accessible to people at my marketing level a year ago.

This is the product I wish I had when selling my books.

I really liked Visual Website Optimizer's pricing, so I used that as a model.

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