Ask HN: I work at a for-profit college.What is going on here?

I work at a for profit college. The college enrollment is declining and the drop out rates are higher than they have ever been. This college is now building another branch with the same (dated and failing) structure in a different location but within the same general area ( same state and not far from the original branch). Common sense dictates that this does not make sense financially, hence whatever is [really] happening I suspect is something one would need a business degree, law degree or some other insight to truly understand. So I'm asking what could possibly be going on? Is it as simple as "They really think they'll make money" or is it more along the lines that this is part of an "Elaborate exit strategy to boost up the value of the college before the great crash" hence allowing some subset to walk away financially well off. I know I'm exaggerating and being extreme, but you get the drift. I really think there is something else going on here.