No. I'm pretty sure it was about why and how European civilizations were able to conquer technology and the world, and specifically why many of the developments critical to the rise of European supremacy are not found in other societies. Yes, the judgments made in the book tend to be more fact-based and objective, e.g., a gun is more effective than a spear.
It is not a screed extolling the virtues of European civilization, nor a litany of the failings of other people. Sorry if that's how you understood my brief.
Gotta love HN-contrarianism. Oh have you also heard of Jared Diamond and would now like that knowledge recognized by pedantically contradicting me?
EDIT: actually let me update this. It is about sociocultural evolution. However if I had said "he wrote a book about sociocultural evolution," nobody would have understood the primary emphasis of his work. That book is specifically and primarily about identifying the key developments in Europe which allowed that civilization to rise in power. He has spent many years living among primitive societies around the world to explore his hypotheses. As much as possible, concepts like "primitive" and "advanced" are objective qualifiers and not value judgments.
When I say it that way, people understand what it's about and want to read the book.